• Are you telling your brand story in social media?

Tag: Social Media Expert

A true sign that you have finally started making waves in your business is when you get to the point that you need to add people to your team. Being the CEO of every aspect of your business only works for so long. In order to grow professionally, you will need to bring people into the fold that can manage various areas of your work. Many entrepreneurs and small business owners find that they actually become more profitable once they begin to delegate certain time consuming aspects of their business to team members.

Why do you need a social media team?
Social media marketing is definitely an area that many companies, especially those without internal marketing staff, look to experts for assistance.  To be effective at social media, there are several factors that go into consideration:
  •        Must understand the different social media platforms, the best times to post, the demographics, the purpose, and the individual tactics and lingo.
  •        Need to remain consistent in social efforts since a lapse in content will cause a loss in followers.
  •        Knowledge of advantageous social media practices and concepts such as like/know/trust, 80/20 rule, prospecting, analytics and platform advertising is extremely helpful.
  •        Keeping on top of engagement such as thanking people who share content, responding to messages, and being reciprocal with favorites and likes is a necessary element of generating followers in social media.
  •        Understanding the various social media tools to help automate certain elements of social and save time.
  •        Responding quickly and appropriately to any bad review or other potential social media crisis. 

That is a lot to keep on top of for just one task. Unfortunately, to be truly efficient at social media, all of these elements need to be handled on a regular basis.
So, who do you want on your team?
You have some options. You can hire a full-time person in house just to handle social media. Most companies aren’t quite big enough yet to justify a full time staff member. This means outsourcing the work to a social media company who will give you a plan based on your business needs and who will be able to maintain most of this for you.
What you may find when you are seeking your own social media manageris that they tend to specialize in different areas. Some of them are experts in a specific field or niche. Others are great on content creation but may not tackle engagement. There are companies out there that offer all of the above. Make sure you know what type of assistance you are looking for before you begin interviewing potential social professionals.
The tasks can also be divided into different fields or specialties. It’s possible to hire a content creator to write, design and publish various content but then also bring a SEO expert on board to get the most bang out of that content. If you are attempting to build a tribe or community, hiring someone to manage your engagement should be the goal. There are other possible roles such as a public relations individual or expert at reputation marketing to manage your online presence, a data driven team member focused on analyzingresults, or a IT person well versed in web development and coding for blogging and website assistance.
Don’t hire a team member or company that can only provide pieces of what you are seeking. There are enough people out there in the field that finding one to meet your needs should not be too difficult.
Remember that your social media marketing is a part of your brand. The story you tell in social media is vital to how the public views you and what you do. If you think of social as anything other than elaborate storytelling in order to build relationships, then you don’t really understand what social media can accomplish.
Want to learn more about social media and storytelling? Contact The Social Media Advisor team. We’d love to chat with you about how you can #BeAwesome online!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagramand the tools to manage them.

http://thesocialmediaadvisor.com/


Facebook Marketing has been the topic of conversation in Social Media Marketing in recent months for many reasons.  Many successful businesses have built their business using Facebook strategies in the past few years, but the ever changing platform has turned the tables on what “traditional” marketing standards look like to something more grassroots, but cost driven.  How can a business thrive using Facebook … on budget, with engagement, increase visibility and get registrations or purchases or likes???


There are a few strategies that hinge on the success of business within the platform

Engagement goes the Distance!


Facebook was created as a platform to cultivate engagement (which in simple terms means likes, shares and comments).  Thought provoking, opinion driven and attractive posts will generally drive the most traffic. BUT the algorithms they have built play a huge factor. If you choose to not engage with a post by liking, commenting or sharing, your post will fall out of the feed of your viewer (on Personal Profiles and Pages). So how can you get the most bang for your buck if you will??  Post things that people are interested in seeing.

  • Is color more appealing to you as a viewer?
  • Do you read more text or scan images?
  • Are you likely to click on a video?

Budgets Drive Specific Traffic

It is no secret that Facebook favors paid customers vs nonpaying customers.  It makes since to determine a budget that works for you and stick to it

  • Pages have options for many paid solutions to increase likes, post reach and click throughs.  
  • Pay or not to pay = grow or not to grow?
  • Expand reach or are you fine with the followers you have?

Visibility and Reach Can Go Viral

Influencers in any industry will tell you that whether you believe you have an audience in a platform or not, chances are, your viewers will know over 150 people they know who may be able to use your product or services.  Reaching them is the key factor.

  • Due to public like, share and comment visibility in Facebook, items can go viral if they are the right types of posts for your audience
  • Native (in Facebook) videos have higher click through than Non-Native (outside of Facebook)
  • Ask your audience what they want to see – Be a user of the platform, and not just a “poster” hoping to catch someones eye

Be present in your marketing and your audience will notice your activity, your responses and your influence.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


Some of the greatest solutions we have been able to offer clients; have come from one of our many Marketing Consortiums. What is a Consortium?  It is a collective group of people with unique skills who come together collectively for a common goal.  In this case, total solutions for clients.  Here is a case study of a recent project:

Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site.  While we don’t specialize in websites, we had resources to engage in the project for the review.  In addition to the website polishing, they also had a need for new website content to help optimize search engine results.  They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write.  The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change.  Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.
This solution provided experts in all of the following areas:

 

  • Website Designer
  • Graphic Design
  • Shopping Cart Specialist
  • Social Media Specialist
  • Content Writer
  • Blogger
  • SEO Specialist
  • Printed Marketing Expert
  • Corporate Fabric Embroiderer

 

Working with a Marketing Consortium has many advantages. 
(1)    You aren’t shopping bids for each one of these services
(2)    The team works together and has a strong understanding of each others gifts
(3)    One team to communicate with
(4)    Bundled contract options for single source and payment
Your projects; no matter how large or small should be tailored to best fit your company needs.  Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently.  I could be “good” at doing all of the above, but why not be amazing with my special niche?  This is why we work with Marketing Consortiums if it fits the scope of your project.
How can we help you polish up your brand?
Would you like to introduce us to some of your favorite website designers and marketing people?  We send you a $20 Starbucks Gift Card for every successful introduction.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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