If there’s one thing that professional marketers agree on it’s this: creating high-quality content is hard! Not only is it hard, but it also requires near mastery of a number of tools and resources. So it makes sense that you want to get as much out of your content as possible. The best way to do that is to repurpose it or use it in new and varied ways. Of course, doing that sounds much easier than it really is. Fortunately, we’ve got some ideas that can help you get a jump-start on repurposing past content.
Share on a Different Platform
The most efficient way to reuse your content is to share it across multiple platforms. A short blog post can quickly become a Facebook or Twitter post. A longer post might work best on your LinkedIn account. The point is you should make the most of all your social media accounts as a way to get more exposure for your content.
Give it a Facelift
The biggest problem with content is that it quickly becomes dated. Sometimes all you need to do is freshen it up by taking an older post and incorporating a current issue or challenge you’re facing; once done, it’s ready to re-post. As this “fresh” material gains relevance, you can use it in an email campaign or a brand new social media post.
There are many ways to take your old content and create something entirely different. A blog post can become a slide deck that can be posted to SlideShare or turned into a video. An article with statistics can become an infographic. With a little imagination, you can take an old piece of content, dust it off, and turn it into something completely different.
Mix and Merge
If you’ve been creating content for some time, you likely have a great deal of information on related topics. Bundling complementary material to create an e-book not only breathes new life into old articles, but it also cements your position as an authority. If your content has more of a “how-to” flavor to it, you can package it into a webinar. Even better, why not do both?
With a little creativity and imagination, you can turn older content into a brand new asset. In fact, you can use the very same information to create multiple articles, posts, and tools. Done the right way, what you thought was a one-shot post or article can be turned into something that is evergreen and long-lasting.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.
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If you spend five minutes online reading news articles, you are going to probably feel like you need a good dose of anti-depressants and therapy. If the news has you feeling down, what’s even worse is the dreaded comment section of these stories! I always hear people saying “stay away from the comment section”, and for good reason–this seems to be a breeding ground for negativity.
What the world needs now, maybe more than ever before, is a serious dose of kindness. That’s why I’m hoping to spread the message that #KindnessIsAwesome in life and work. If you have a strong social media presence with your personal life or business, it is possible to spread a little kindness and hope to the world with the T.H.I.N.K. method.
The first part of this method is to ask yourself if what you are posting is true. Always consider this when you are posting something. The Internet is a fertile ground for conspiracy theories and fake news stories. If you spread one of these by posting it or linking to the original post, you are tying your good name to that story.
So, the bottom line is, make sure that the content you are posting is true and accurate. How do you do this? Only use reputable news sources. Don’t post any content that begins “A friend of a friend of mine has an uncle whose neighbor told him.…” Make sure that your content is accurate and something that can be verified.
Next, ask yourself if the content you are posting will be helpful to your audience. One of the biggest enemies to kindness is idle gossip, which is spreading information that may or may not be true, but is spread simply to be malicious. So before you hit that share button on a piece of content, ask yourself if that piece of information will be helpful to your audience.
Going hand in hand with being helpful is being inspiring. A content post may not have a helpful piece of information or statistics, but it may be inspiring to your audience. These are the posts that lift up your readers and inspire them to follow their dreams to reach their goals.
The fourth part of this process is to ask yourself is it necessary. Is this piece of information really something that is needed by your audience? Does it provide something for them? Does it have value? Will it enrich their lives in some way?
Finally, the easiest way to help spread kindness is to only post messages online that are kind. Actively seek out content for your web presence that promotes kindness to humans, kindness to animals, and kindness to the world at large. If you do this, you will draw more people to your brand and improve your web reputation in the long run.
Highly acclaimed teacher, Rafe Esquith, once said that the first rule of his classroom is to be kind and do good. Take a moment before you hit the send button on your emails or before you post on your websites. If you use that moment to T.H.I.N.K. then you will help spread kindness. That’s how we continue to be #SociallyKind and set a good example for how others can #BeAwesome as well!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
We have been working with multiple companies developing social media profiles lately. In the efforts of building a branding and consistent character basis for companies, we have seen more and more that there are too many companies without a presence on LinkedIn. Not talking about an individual profile – which is very concerning that over 3.5 million users are on the site, but yet millions more haven’t ventured into building a profile is overwhelming. To start there, if you don’t have a presence on this site as an individual, you are telling the world that either you don’t want to be connected to, you aren’t savvy with the Internet, or you would rather spamming sites publish information about you instead. One of the most beautiful things about LinkedIn is the searchability factor through google. 4 out of 5 customers will search LinkedIn for their potential vendor representative (or potential new hire) to gain character perspective and knowledge about this person. If you don’t choose to put information about your history that you want people to see, they will find out information about you on sites that pay a lot of money to Google to post personal things such as pictures of your home, family members & so on (an example of this is 123people & there are many other sites out there who “phish” for your information & post it freely online). Should you ever find something like this – you can contact the publisher for it to be removed. Know that the most important piece of us mentioning this – is the fact that THE INFORMATION YOU WANT POSTED ON THE INTERNET – SHOULD BE THE INFORMATION THAT YOU CHOOSE TO BE POSTED – NOT WHAT SOMEONE ELSE DECIDES FOR YOU!
This holds true about information for your company. If you don’t have a website – how will your customers know what you offer & if you are a real business person? Same with social media. If you are not “out there” and “current” how will people know how to do business with you, connect with you, follow you and want to maintain relationship with you????
With that being said, as a business owner you have thought about a few things:
(1) what is my logo?
(2) what is my brand?
(3) where will I market?
(4) how will I market?
(5) who will I market to?
(6) build a website
Will all of these things in place, there is still a laundry list of things that need to happen as well.
(1) If you have a website, it will have either detailed – or not as detailed – information about your products/services
(2) You may be choosing some print marketing or mailers for your potential or existing customers
These are important – but what should go in hand with this?
If you have a personal presence on Facebook, you should NOT be marketing your company on your “personal” page, rather you should have a business page where people can “like” your company and follow your updates.
If you have a personal profile on LinkedIn, you need to be sure your company profile is established as well so people can easily find you through your company or your personal profile. Individuals can also “like” your company page for updates. You should also have recommendations of your work that your customers, vendors or staff can post about you – this is a great character building piece and can also encourage a history of your experience.
A newer feature of LinkedIn is posting products & services. The great thing about this is you can get recommendations for these products or services right on the company page – a great marketing tool.
My challenge for you – If you have a personal presence on FaceBook or LinkedIn – then create a company profile for them both. It will increase visibility, credibility & ownership of your brand.