Tag: kind

#KindnessIsAwesome – Being a Brand Advocate for Your Audience

In 1974, Elvis Costello sang so brilliantly “(What’s So Funny ‘Bout) Peace, Love and, Understanding.”  This song is quite timely right now when it seems like our social media feeds are often consumed with negativity.
This is exactly why #SociallyKind Project has been developed to encourage awareness about spreading kindness through social media. 
As a business owner, leading by example is a great way to encourage kindness in social media feeds. This is also a great opportunity to be a brand advocate for your audience and spread a little kindness.
Don’t feed into negative behaviors online
Take a moment and look at your social media accounts.  How many of these posts from friends and family members set your blood pressure boiling?  Are they posting political issues or depressing and controversial stories that add to the environment of negativity? You can’t control the behaviors of others, but you can set an example by not feeding into the negativity you see. YOU control your social media feeds. Utilize all the privacy options and settings available to you to train the algorithm to display things you are interested in (and not show you all the garbage that you aren’t). And while you’re at it, why not share something positive on your profile to add a little kindness in the newsfeeds of your friends and family?
How can you use social media to spread kindness? 
This is such an easy way to share kindness on your social media: follow your business connections online to create a network of linked businesses.  Even more importantly, pay attention to what they are posting about.  Just like in everyday conversations, if you pay attention to what other people are talking about and show an interest, then you are showing them kindness and courtesy.  If you know that an associate is interested in environmental issues and “going green,” for instance, you can post articles and stories that may appeal to that associate to help build a friendship and online connection with your brand.

Show them how it’s done
If you want your audience to spend time getting to know, like and trust you by liking, commenting and sharing your content – then show them how to do that. Interact and engage with them in social media. People  feel a need to reciprocate and may not understand how social algorithms work. If you want them to see more of your content, they need to engage with your stuff. If you want them to like your posts, start liking theirs first. Set aside time each day to go through your feed(s) and engage with your clients, power partners, influencers and leads. This will teach your followers, by example, and convert them from lurkers to online brand advocates.
Ultimately, when you are being a brand advocate on social media, stick to the idea of being authentic and original.  If you do that, and show a legitimate interest in your connections and their areas of concentrations, then you are going to create a real conversation and emphasize kindness in your work. Just another great way to #BeAwesome with your online presence. 

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#KindnessIsAwesome – Showing Kindness to your Collaborators

There’s a common line in the movies and TV that goes something like “we can do this easy way,or we can do it the hard way.” The line is usually associated with a hardnosed cop and a criminal of some sort. It’s unfortunate that the quote has come to be associated that way because when you work in a field that requires collaboration,it really is true. Collaboration has so many benefits to your business and the work that you do. 
Every day we cross paths with people we collaborate with. These are people with which we share a common goal. Perhaps it’s something important like getting a big proposal done or something simple like setting up a meeting. Either way, it’s something that helps us get a job done, and it requires cooperation. When these collaborative situations arise are you a good collaboration or do the people you cross paths with dread working with you.
There is one sure fire way to ensure that you are the person that others look forward to working with—being kind. It sounds simple enough, but sometimes it’s not always easy to put into practice. We’re tired, we’re stressed, and we have a lot of other things to do. The email or phone call that needs our attention may have come in at a bad time. Regardless, you should stop, take a deep breath and remember that there is always time for kindness.
What does it mean to show kindnessto your collaborators? The short answer is that it means applying the Golden Rule; treat them the way you would like to be treated. To be a bit more specific, here are five ways you can put kindness into practice.
  • Keep the team in mind: Remember, it’s not all about you. It’s about getting the job done and helping everyone be successful.
  • Give your full attention: When you are collaborating it is critical that you focus on your partners and listen effectively. This is the only way you can be sure that you are working toward your common objectives.
  • Be considerate: It sounds like a no-brainer but we often plow ahead without regard to what others may have on their plates. Be respectful of your collaborators time and put yourself in his or her place.
  • Be tactful and diplomatic: Sometimes it’s best to step back and try someone else’s approach before you push your point of view. If you need to make a correction, be sure to keep the other person’s feelings in mind.
  • Be appreciative: A simple thank you can go a long way toward helping strengthen a relationship. A thank you note, or congratulationson a job well done may just make someone’s day.

Showing a bit of kindness can help you create an environment where you get things done the easy way. And isn’t that much better than having to do it the hard way?
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.




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