• Are you telling your brand story in social media?

Tag: Hootsuite

This month is all about #EducationMatters. Social Media can be a major time-suck but it doesn’t have to be that way. We’ve listed our top Social Media Tools to help keep you organized, stay on track, and, best of all, save you time so you can focus on other aspects of your business.
  1. Canva: Incredibly easy social media imaging tool that takes the guesswork out of image sizes. With over 50 templates available for various social media sites (From Facebook to YouTube channel art), Canva can deliver high quality productions with a wide variety of image and font choices, making it easy to #BeAwesome. Their price range for images are from $0-$1, but you can always upload your own into the template for free. It’s also available as an app for iPad and iPhone. Android users need not worry. There’s a Canva app on the way for you as well!
  2. Hashtracking: Have you ever wondered if a hashtag you use is a relevant one? Or what a popular hashtag would be for a certain product or service? Hashtracking.com takes the guesswork out of hashtags for social media campaigns and events. If you’re not willing to pay for ongoing report options, they offer free social media snapshot reports without a subscription. You simply need to log in to your Twitter or Instagram account to use the service. This is a one-time log-in.
  3. Feedly: Have all your content curation in one spot. Feedly is an RSS aggregator. This RSS reader can gather feeds from multiple sites based on your preferences, add feeds from publications, blogs, podcasts, and even YouTube channels. It works well with Google Alerts as well as a multitude of other apps. The best part of the service is that you can organize all your feeds into collections that make them more accessible in the future. One of its biggest pluses is the integration it has with another social media tool, Buffer. 
  4. Buffer: Posting your social-media content across multiple social-media services just got a lot easier. With Buffer you can schedule Twitter, LinkedIn, Facebook, Pinterest, Instagram, and Google+ pages all it once. To use Pinterest, you’ll need to pay for their service, but the others are free. Please note that you’ll need a mobile device to push out your Instagram posts, but that’s an Instagram requirement, rather than a limitation to Buffer. 
  5. Hootsuite: Another option for social media content scheduling and sharing is Hootsuite. Hootsuite can connect to Twitter, WordPress, Facebook, Google+, LinkedIn, YouTube, and Instagram. Please note that their free version limits you to three social media accounts. Their pro version is $9.99 a month and allows you to have real-time analytics and 50 social profiles. Like Buffer, you’ll need to use a mobile device to push out your Instagram posts.
  6. Commun.it: For businesses that find Twitter especially valuable, this tool helps the user to manage their engagement and presence on the platform. This relationship management tool allows users to monitor and respond automatically with potential leads on the site. It will also track and monitor accounts you have expressed interest in and report their daily activities to you. As with most of the tools mentioned, there are both free and paid versions that offer different features.
  7. Trello: This website exists as an online program management tool with a free option. Users create lists and cards to organize their projects. For businesses with team member, it is simple to assign different individuals to various cards as an indication for team assignments. 
  8. Google Drive & Dropbox: Both of these sites are excellent (and FREE) options for cloud storage that can be easily shared with clients and team. Dropbox is more for just storing the files themselves, while Google Drive is an online document center allowing individuals and team to work within files right on the site. 
This is only the tip of the iceberg when it comes to Social Media Tools. Is there a place where you struggle with time? If so, let us know in comments and we might be able to direct you to just the right tool to help you #BeAwesome at what you do!
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

There are new social media tools being created every day. Many of these tools make the process of curating and scheduling content more efficient and less time-consuming. When it comes to running your own business, saving time is one of the most important aspects of becoming profitable. Therefore, one of the best ways to gift your business this holiday season is to sign up and incorporate some free social media and online tools into your daily routine. Here are recommendations for some of my favorite free social tools.
Canva
Since visual content is so important to social media, a tool like Canva is invaluable. Canva allows users to create social media and marketing images quickly and easily. These high-quality, easy to design images can be used anywhere. Not everyone is a graphic designer or has access to photo editing software. Canva eliminates the need for either of those and makes image creation simple and amazing.
Buffer
For those maintaining a presence on Twitter, Buffer is a fabulous free tool. Buffer allows users to track their follower activity and gives suggestions as to the best time to post or schedule tweets. It has built in scheduling and analytics. The analyticsmeasures all major engagement statistics for posts on the major platforms.
Hootsuite
If we were to log into social mediaevery day, all the time, nothing else would ever get accomplished. However, it’s important that our brands remain reliable and visible on each of the social platforms to maintain our following. Hootsuite is a widely known and popular tool for scheduling out content. It has also RSS feed capabilities and allows users to interact on various platforms via one place.
Commun.it
Another tool that is nearly essential for Twitter users is Commun.it. This tool is based on the need to stay on top of relationship management within the platform. It tracks all the major interaction on your Twitter account and automatically works to nurture and engage fans and followers on the site.  The tool monitors what others are saying about you, your brand and your business. It also shows who is linking to your site, discovers new leads for you, tracks who follows and unfollows, and reports back on community engagement. There are options to auto-engage people who follow, mention, post or retweet your content. This helps keep Twitter accounts relevant on a platform that moves very quickly.
Paper.li

This tool provides an area online to automatically curate and organize content based on chosen topics. It is displayed in a visually appealing newspaper format. These newspapers are a great place to gather together content into a readable feed. Feeds can be organized by topic or by type of media. Users can create multiple newspaper feeds at a time and can follow people, lists, and hashtags. It also has the capability to follow Twitter lists without actually following them via your own Twitter account.
These are just some of the tools available to make life and work easier for business owners and marketers. All of these tools offer a paid upgrade option with additional features in case you stumble upon one you just absolutely love and want access to additional benefits. However, each of these tools can be incorporated into your company today at no cost to you. So, give your business the gift of both time and money this holiday season by finding tools that make you more productive.  Use all that extra time you now have to come up with even more ways to #BeAwesome!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 


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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

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Social Media Workshops, Classes and Seminars.

If you don’t have a routine or a schedule, you aren’t going to be consistent with your social media. So, it makes sense to build an editorial calendar. What do you use to build a calendar for your content? This can depend on the client. Everyone has thrie own themes and weekly schedule. Each one is so drastically different, as are their posting options. A social media manager could use tools like Microsoft Word, Microsoft Excel, Google Drive and Dropbox for different purposes. However, that means pulling from a variety of different places. Therefore, it makes sense to have everything in one spot instead of duplicating efforts.
Trello is an online tool for scheduling. There are so many things you can do with it. Trello can be set up for one clientor many. There are various boards, lists and cards for each client. You can be very narrow with what you are doing. Typically, with an editorial calendar for a client is there is a social media strategy. In Trello, you create cards. These cards include brief descriptions on what to post, hashtags, timing and anything else pertinent to that schedule.
One major perk to Trello is that images that have been created to share can be placed onto these cards as well. Text can also be added so that everything for the post is in one place. Also, the client can be added in order to review the cards before they are posted. Due dates can be added and reminders via email will be sent to remind team members or clients to approve or review the posts.
Trello also allows users to label the cards with custom labels to help with organization. Then it can be copied into Hootsuite or whatever other scheduling tool is being used to post the content.  For Twitter, it may be better to use something different such as a Google spreadsheet or an Excel file. This is mainly due to the bulk uploading nature of that platform.
There are other tools available such as Base Camp, One Note and Evernote that could be used as well. Base Camp and Trello are very similar. Unfortunately, Base Camp gives you only a specific amount of time to make changes or edit a post, which could cause some issues in the long term. The idea is to keep you organized. Don’t let yourself run dry. Try out some new tools and see if you can make them work for you!
Think these might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor



Tools of the Trade – Hootsuite

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Hootsuite is one of our very favorite social media management tools. Hollie uses Hootsuite every day and sets it up for her clients.  What she loves about Hootsuite is that there is all the flexibility in the world to customize content. You can also add images, schedule timing, and upload different items. There is also a new functionality now where you can add pictures to different albums and, therefore, add multiple images.
 
 

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Does Canva work with Hootsuite? Yes, you can use your Canva images within Hootsuite and schedule it out. The capture feature takes an image from a blog post or article and automatically puts into the content.
The reporting offered through Hootsuite is a little bit pricey. However, the overview can be beneficial to see a simple snapshot. Plus, it can be sent via email. Clients can also be notified when a post goes out through the tool.
The bulk import option is a lifesaver, especially for Twitter users. Sometimes it is a little bit finicky but saves quite a bit of time. It’s an option to import a lot of tweets all at once. This is great for social media content managers to reuse or repurpose old content. Twitter content moves constantly so it’s unlikely that followers there will ever notice that the content has been posted prior.
Free or paid version of Hootsuite? It’s a reasonable fee for the ease of use and benefit that you get from the tool. There are over 180 apps within the site. However, there is a free version available as well. Users can upload a video from YouTube into Hootsuite.
Should you schedule Facebook posts through Hootsuite? Is there a difference in reach and engagement when posting through the tool? It depends on the type of post.
There is a rumor that Facebook penalizes account owners who schedule posts through other sites or tools because they want users to natively post directly from the site. However, Facebook scheduler doesn’t always work and you can count on Hootsuite posting the content as scheduled. This is still a bit of uncharted territory so be sure to monitor engagement when using Hootsuite and compare it against what you receive when you post to Facebook directly.
Think Hootsuite has a place in your toolbox for scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!


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