Tag: Facebook Live

#TechIsTheNewAwesome – Going Live During Events


For social media marketers, keeping content fresh and engaging is a daily challenge. You want to reach potential customers and your existing base, and at the same time reinforce your brand and cement your place in the market. Luckily you can accomplish these objectives by taking advantage of the hottest trend in social media—live streaming.
According to PR Newswire, the video streaming market is expected to grow to more than $70 billion by 2021. Many factors are driving this astronomical growth. Study after study has backed up claims that live video works. Viewers watch live videos longer, remember what they see, and are more likely to engage with the content.Add to that the many affordable options that the novice streamer can use successfully, and you have the recipe for success.
There are many ways to utilize live streaming but one of the most popular, and a good place to start, is live streaming an event. One of the biggest advantages of event streaming is that you are extending the reach of your program. Whether you are hosting a conference, sponsoring a gala, or presenting an informational speech, you can utilize live streaming to broaden your audience and turn your program from a one-shot event into evergreen content.
Once you have are committed to a live stream, you have some work to do. Let’s take a look at the steps:
  1. Select a platform: Facebook Live, YouTube Live, Instagram Live, and Twitter’s Periscope are names that are probably familiar to you. These aren’t the only platforms, but they are the big ones. You’ll need to select which is right for your particular purpose and then make sure that you are signed up and ready to go.
  2. Develop a plan: Like all marketing activities, live streaming works best when you have a strategy. How will you approach the stream? Will you have one camera and then let it run or will you be moving from place to place? Be sure to incorporate how you will respond if things don’t go as expected.
  3. Practice: You’re all set up with a platform, you’ve got your equipment ready, and you know what you want to stream. Do a run through (or four) to make sure you are ready when it’s game time.
  4. Go: You’ve reached the big day. Hit the button and go. While you’re at it, have fun! Remember to save what you’re broadcasting.
  5. Repackage: The event went well and you accomplished your live stream. You can now go back and decide what you can reuse. Perhaps it’s a single speech that can be rebroadcast, maybe you rerun the entire event or just use snippets, or you use a combination of all three. The goal is to make the most of what you have.

So now you are ready to go live with an event. Once you’ve tried it, you are sure to want to do it again. It’s the perfect way to increase and engage your audience while maximizing your resources. Not comfortable in front of the camera or plan to have your hands full during your event, contact The Social Media Advisor team to come in and showcase your event live on social media.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#2017Trends – Video on a Budget (How Live Video Will Make You an Influencer in Your Industry)

The hottest trend for influencers in 2017 will be video marketing. Live video options hit Facebook, Instagram, and Twitter last summer, and the trend is still going strong. With 1.442 billion monthly mobile users on Facebook and the 600k skyrocket of Instagram active Instagram users since the introduction of ‘Instagram Stories’, live video can’t be ignored.

But how do you create live video that doesn’t suck the life out of your viewers? You want to be an influencer in your industry, and that means your live video can’t be amateur hour. It also can be done without breaking the bank budget-wise.

Here are some key ways to create video on a budget and become an influencer in your industry:

1.      Know the limits of your camera. Your smartphone or streaming device needs to be clear and focused on you or the event you’re tracking. Shaky phones, hands, and scenery can jerk the viewer out of their comfort zone. Stabilize your phone using a tripod, if possible.

2.     Prepare, prepare, prepare. You are giving a speech or presentation to the world. Should you do it off-the-cuff? Unless you are a king or queen of improv, the answer is no. Practice before the live event, know what you want to say and how you’ll say it. Practice in front of your recording device multiple times so you can see how you do. Are you staring at the camera? Looking off screen? Constantly twitching? Awkwardly looking around? Do you tap your pencil as you talk? These things are important. If you look nervous and uncomfortable, it’s hard for viewers to be confident and you lose that influence you’re trying to gain.

3.      Record your live event! You can record your live event using independent apps such as Replay Video Capture. Keep in mind that the only way to record it is through another phone, desktop, laptop, or tablet. Recording while streaming on your phone is almost impossible since you have to stream from the Facebook mobile app (sorry, no browser options yet). You can offer up a reply to subscribers of your page or newsletter, save it for future use, and release it on your video social networking site (such as YouTube).

4.      Have a goal before you start your live event. You need to know what you want to gain from your audience before you begin. There should either be a call-to-action, informational, or an instructional component that will benefit your viewer. A great example of an instructional video is one where you assemble or use a product from your company (or another company, if you’re reviewing a product). Informational could be reporting live from a convention or other event. A call-to-action could be to sign up for your newsletter, webinar, buy a product, try a product, or more.

5.      You can have pre-recorded content in your video. Ensure that over 90% of it is live or else you will lose the confidence of your viewers. Use a free app like Adobe Spark Video to create your video intro and outro, or, if you are reporting on an incident or event, use Adobe Spark Video to compile those clips to be aesthetically pleasing for the viewer.

The sky is the limit when it comes to influencer marketing and live video. Be prepared for the best and worst. The more you practice, the more comfortable you’ll be.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


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