• Are you telling your brand story in social media?

Tag: Content



If you want your viewers to connect with your brand, you’ll need to give them some common ground. One of the most effective ways to do so is by telling some awesome stories that highlight your experience in your industry. Here are some tips that will help you create compelling stories:

Speak truthfully.
Integrity is the cornerstone of brand trust. Don’t try to tell stories in which you are the savior. Instead, show your stories through their eyes. Show their struggles (and yours) to create a successful outcome. Audiences find hope and connection when your stories overcome adversity. It’s the way you tell the story that connects them.

Be Authentic to Yourself.
You need to explain why you do what you do and the purpose behind your actions. The key to success, is that emotional connection, remember? You need to explain how your involvement in this story is special and unique to your industry. Your “why” is just as important as the outcome.

Infuse Personalities into Stories.
Dry, factual statements and arguments will actually create barriers to trust. It is natural to be critical and skeptical of a person’s claims. It will cause a person to click away from an ad, post, or page, almost as quickly as a pushy, “Buy me because I said so” social media push. When those facts are wrapped in the power of a story, however, there is a chance to get them emotionally invested in the outcome. This emotionally connection allows them to follow through to the end, willing to suspend disbelief, and root for an outcome that aligns with your needs.

Know Your Audience.
Knowing your audience means you have to give them stories and characters that they will root for. Simplify your message and make sure you cut out unnecessary details. Anything that doesn’t further the story or the emotional impact has to go.

Include a Beginning, Middle, and End (Story Structure is King!)
There is nothing worse than a rambling story that has no purpose. Make sure that your stories follow a proven story structure for maximum engagement. You’ll want exposition, rising action, climax, falling action, and a resolution. Each of these pieces connect your readers with your story in an emotional way.

Here are some ways you can get readers engaged with your #AwesomeStorytelling:

  • Use your ads in a sequential story form. Refinery29, actually did a Facebook ad test regarding this, and found a 56% conversion life, and an 87% rise in view-throughs.
  • Use visual storytelling. It’s imperative that you use the five senses in your storytelling so that your story can come to life. Visual aids like images, graphs, videos, and infographics can make your story far more compelling. Keep your social media platform in mind, as well, when you consider these options. Instagram Stories are highlighted at the top of everyone’s Insta feed. Facebook Day in the Life is highlighted at the top of the messenger app. We all know that Facebook videos are currently pushed more than regular content. You can tell the same stories in a thousand different ways. Don’t let yourself be limited.

There are so many more ways to use stories in your business. This is just the tip of the iceberg. Take time to create compelling stories, and you’ll see a huge difference in your social media responses.

Start your first story today!


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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Consistency is relevant to your brand in regards to ALL of your content, not just social media. When a business owner thinks about social media marketing, a blog isn’t usually top of mind. However, blogging + social media can be a powerful promotion combination!

You’ve probably heard of other businesses that have been successful either as bloggers or on social media. This is not an either/or scenario as having a content plan for both will boost each individual effort.

Blogging

A company blog accomplishes a great many things. In this world of content marketing, it’s difficult to justify not having one. A blog is great for SEO purposes since it keeps your page looking fresh and consistently updated so that the search engines crawl it on a regular basis. It’s WAY better than an About Us page when it comes to showcasing your brand to your audience and allowing them get to know you – and what you do. It’s an organic, non-pushy sales, marketing and branding tool that often requires little in the way of monetary investment but, when done well, reaps rewards.

Blogging + Social Media

There are a great many benefits to blogging but my favorite is that it makes creating social media content so much easier! Pulling content directly from the blog can be used to great graphics, infographics, quotes, etc. A regular blog means consistent, but still relevant, content to pull from without staring at the screen and wondering what to post next, or posting from the same well over and over. This keeps the content fresh and interesting for everyone involved!

Blog Promotion

Many bloggers experience the same problem and that is their audience doesn’t necessarily think of hitting their website on a regular basis to read their blog. How do blog owners expand their reach and consistently get their content in front of people? They post their blog on their social media platforms! Linking back to your blog on various social media sites gets the information in front of the right people so that they drift to your website organically instead of relying on them to remember to visit your website. This also opens up the opportunity for people to share the blog with their own followers, boosting the reach that could have been achieved by the blog owner alone.

Blogging Routine

Since this month is all about #AwesomeConsistency – understanding the value of setting up a routine is essential. Your audience is being inundated with content – content consumption is at an all time high. Between algorithms, competition and short attention spans, it can be difficult to achieve the viewing numbers small business owners are hoping for. How do you stack the deck in your favor? Consistency. As with social media, having a consistent schedule trains your followers to expect your content on a regular basis. It keeps your brand, image, and content in the running and helps people find you. Having a break in content may convince viewers that you are no longer serious about what you do – that you are on hiatus – or that you are no longer putting the same focus into your work. Since there is more than enough content online to choose from, the potential that they will drift to your competition is high.

There is different advice when it comes to frequency and that it really depend on a lot of factors including your niche, your industry, and your time commitment. We recommend posting a blog at least once a month (at a minimum). The best results tends to come from businesses dedicated to posting weekly. Daily is too much and waiting longer than once a month is not enough. Find the middle ground that works for you so that you can commit to being consistent.

I can’t wait to read what you post and watch you #BeAwesome using the combined powers of blogging, social media and consistency!

 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Listen up all you Facebook business page administrators! If you only post text updates, then you are doing more harm than good. After examining analytics, Facebook adjusted their algorithm based on which posts are more likely to get attention. What they found was that pages with only text updates get the least amount of reactions, comments and shares. Because of this, Facebook altered their algorithms in order to make status updates with more interesting content prevalent on your newsfeed. The votes are in and the jury has spoken. Facebook’s new algorithms work in favor of visual social media posts versus text only updates.
You should note that this applies mainly to business pages. If you are still seeing text heavy posts from “friends“, that is because the algorithm is giving you more of any individual that you tend to interact with a lot (regardless of the type of post). You’ll still be seeing your friends make wisecracks about politicians and their recent encounters with goofy people on the way to work. As for your business page, expect to see your text only updates go off the radar.
Does this seem unfair to you as a business owner trying to market yourself on Facebook? Well, think of it this way. Ask yourself what you see most on your newsfeed. Best bet is that it is a funny cat video or an eye-catching photograph paired with a news article. The same goes for business pages. As already discussed this month, the most shared posts are ones with videos and photos.
Looking for a way to get better returns on your social media posts? Start adding photos with the links you share in your posts. Research showed that these types of posts get more clicks, likes, comments and shares. Also, Facebook’s new algorithms can now separate out memes versus-high quality articles. If you are someone who loves beautiful pictures with inspiring quotes, don’t expect a lot of traffic coming to your page by posting those all the time. Everything in moderation. Get creative and share a variety of quality content to achieve the best results.
Facebook and Twitter have given us the gift of a short attention span. When you do add text to a post, keep it short. The posts that get the most traffic are 50 characters or less. People are more apt to click on posts that get to the point quick enough to catch their eye. Also, don’t be afraid to be bossy and include a call to action! Surveys have said that people are more likely to complete an action if given clear instructions on what to do. Ask your followers to like or comment on your posts. Research showed that posts, where viewers are asked to take a course of action, got 3 more likes, 3.3 more comments, and a whopping 7 times more shares. Another fun idea is to get followers to fill in the blank, answer questions, or participate in a poll or contest.
In the vast world of cyberspace, standing out in social media is a tough thing to do. Don’t give up on it just because Facebook makes it difficult. With billions of people using the site everyday, it’s impossible for the social giant to display every post. This is why the algorithms exist and why the best content is what gets seen. Along with following the rules stated above, make each post count. Do your research first so that you know what posts best target your audience. Perhaps that means sharing a video versus adding a photo. Ask yourself what fits your message then tailor your post to that. While the occasional text-only post isn’t going to hurt you, in order to #BeAwesome you need to add a link, image or video to ensure that more people get the benefit of seeing what you have to share! 


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.
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