• Are you telling your brand story in social media?

Tag: #AwesomeContent

 
 
So you just finished writing a killer blog post. It’s on point, tinged with humor, and loaded with insight. You’re feeling pretty good. All that’s left to do is post it. You push the publish button and bingo! You’re done.
…not so fast! You’re just getting started. Creating great content is hard work. It takes a lot more than time. It takes planning, thought, research, and creativity. And unless you’re a world-famous blogger with millions of followers, your blog post isn’t going anywhere without a little extra work. You might get some likes and shares but are you really going to get the return on your investment that you deserve?
So how do you get the most out of your blog post? Promote your content in other places. To help you get started, we’ll talk about a few of the most effective places you can share your content.
  1. Social Media Platforms: We’re assuming you’ve posted your content to your own blog since that’s the way most people do it. And that way can certainly be effective. You want to be sure you also post it on your social media profiles–Facebook, Twitter, Instagram, Pinterest…wherever you have a presence, share your content! When posting, be sure to include a featured image since tests have shown that you are much more likely to get engagement when a graphic is included.
  2. Your Website:If your website is not connected to your blog, post your content on your site. One popular way to do this is to have a section for featured articles. Even better, link your blog to your site.
  3. LinkedIn Pulse:LinkedIn is a powerful tool for connecting with others in your industry. You can publish articles, connect via groups, and make contact with key influencers. Depending on the content you share, you may be able to utilize LinkedIn’s article publishing tool that is integrated into your feed. For more specialized content, it may make more sense to post in a group. Either way, LinkedIn is an effective way to share all sorts of content.
  4. Quora: Quora is a Q&A platform where users submit questions and people of the web provide answers. It may take some time to find a question that matches your expertise but once you do it’s a great place to post a link to your content. Check the guidelines for using the site to make sure that you comply with the rules.
  5. SlideShare: SlideShare, owned by LinkedIn, is a hosting platform designed to allow users to upload slideshows so they are available to the world (think YouTube for slideshows). While you may not be able to post your content without repurposing it, SlideShare can enable you to reach a whole new audience.
  6. Email Marketing: Sharing your best content to your subscribers is often considered an excellent way to grab the attention of the followers that matter most. To ensure that you list feels like a VIP club, don’t share everything – just the best of the best!

 

There are many places to share your existing content. The trick is to find the sites that are most appropriate for your industry and the people you are trying to reach. With a little homework and a little extra time, you’ll soon be reaching a much wider audience and getting the attention your content deserves.
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.
http://www.thesocialmediaadvisor.com/social-media-training.html
Do you want to learn how to be an effective Social Media Manager?
Do you have an Admin on your team that needs to get up to speed on social media strategy for 2017?
Curious on the best strategies for running successful Facebook Ads?
This is the workshop you should attend.
Can you answer yes to any of the following questions?

– I don’t know how to use social media to close business
– I don’t know how to build an editorial calendar
– I need to learn how to use social media effectively for my business
– I need to learn how to target new clients
– I want to learn how to create paid Ads and track results
– I struggle with what to say in social media to remain consistent
NOW is the time. You will walk away with tools, editorial calendars and specific processes to put in place TODAY so that you can stay in front of your ideal client online and attract a new audience.

Just as every established business needs to have a website, you also need to have an active presence in social media. Your clients and prospects are researching you to verify your business has social proof as a credible business. If you don’t have an active presence or systems in place to maintain conversations in social media, you are hurting your business. This workshop is your roadmap to get the right systems, tools and strategies in place to build a solid foundation for a successful social media experience with your audience. Launching these principles into your business will immediately improve your credibility with your customers by maintaining a long standing relationship with your clients so your competition isn’t claiming them from you.

We will provide Social Media strategies and processes for your business to establish social proof and build relationships and leads with your ideal clients through specific activity and proven methodologies.
Workshop Take-aways:
– Content is KING! Discussing and developing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand that you can implement TODAY!

– How to Budget for Ads and Campaigns: What are your options? How does it work? We will show you how to manage and review statistics with strategy, reporting and targeting the right Audience

– What is the ROI of Social Media? ROI Defined, we will show you reporting options and how to track campaigns

– The foundation of your Editorial Calendar: We will show you how to build consistency, post during the best dates / times in each platform, and roadmap the means for you to develop social proof for your business
– The foundation of Paid ads and getting visibility with your ideal customer: We will show you how to build ads to target the right target client 

– Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel that you can implement TODAY!
– Step by Step instruction on how to use the tools that top social media marketers are using: Tools are great but if you don’t know how to use them, you will be lost.  We will walk you through all of the steps for using these tools so you can start building your brand effectively in social media, just as the social media companies do. ***YOUR Laptop is required – Wifi Included
Seats fill quickly and we can only teach this workshop with a maximum of 15 attendees!
Ticket Link:
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Listen up all you Facebook business page administrators! If you only post text updates, then you are doing more harm than good. After examining analytics, Facebook adjusted their algorithm based on which posts are more likely to get attention. What they found was that pages with only text updates get the least amount of reactions, comments and shares. Because of this, Facebook altered their algorithms in order to make status updates with more interesting content prevalent on your newsfeed. The votes are in and the jury has spoken. Facebook’s new algorithms work in favor of visual social media posts versus text only updates.
You should note that this applies mainly to business pages. If you are still seeing text heavy posts from “friends“, that is because the algorithm is giving you more of any individual that you tend to interact with a lot (regardless of the type of post). You’ll still be seeing your friends make wisecracks about politicians and their recent encounters with goofy people on the way to work. As for your business page, expect to see your text only updates go off the radar.
Does this seem unfair to you as a business owner trying to market yourself on Facebook? Well, think of it this way. Ask yourself what you see most on your newsfeed. Best bet is that it is a funny cat video or an eye-catching photograph paired with a news article. The same goes for business pages. As already discussed this month, the most shared posts are ones with videos and photos.
Looking for a way to get better returns on your social media posts? Start adding photos with the links you share in your posts. Research showed that these types of posts get more clicks, likes, comments and shares. Also, Facebook’s new algorithms can now separate out memes versus-high quality articles. If you are someone who loves beautiful pictures with inspiring quotes, don’t expect a lot of traffic coming to your page by posting those all the time. Everything in moderation. Get creative and share a variety of quality content to achieve the best results.
Facebook and Twitter have given us the gift of a short attention span. When you do add text to a post, keep it short. The posts that get the most traffic are 50 characters or less. People are more apt to click on posts that get to the point quick enough to catch their eye. Also, don’t be afraid to be bossy and include a call to action! Surveys have said that people are more likely to complete an action if given clear instructions on what to do. Ask your followers to like or comment on your posts. Research showed that posts, where viewers are asked to take a course of action, got 3 more likes, 3.3 more comments, and a whopping 7 times more shares. Another fun idea is to get followers to fill in the blank, answer questions, or participate in a poll or contest.
In the vast world of cyberspace, standing out in social media is a tough thing to do. Don’t give up on it just because Facebook makes it difficult. With billions of people using the site everyday, it’s impossible for the social giant to display every post. This is why the algorithms exist and why the best content is what gets seen. Along with following the rules stated above, make each post count. Do your research first so that you know what posts best target your audience. Perhaps that means sharing a video versus adding a photo. Ask yourself what fits your message then tailor your post to that. While the occasional text-only post isn’t going to hurt you, in order to #BeAwesome you need to add a link, image or video to ensure that more people get the benefit of seeing what you have to share! 


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.
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Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


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