• Are you telling your brand story in social media?

It doesn’t matter what kind of job you have, somewhere along the line you will need to provide customer service. Whether or not that customer service is behind the scenes or on the front lines, good customer service requires patience, quick thinking, and the ability to listen. There’s one other thing that you need as well—knowledge about your customers and what makes them tick.

To understand your clients you need to know about the challenges they face, the skills that give them a competitive advantage, and what you can do to help them be successful. That means that you not only need to know about them, but you also need to know about their industries.

If you are like most business people, most of your business comes from about 20% of your customers. That makes it critical that you identify the industries that you work with most often. Once you do, you can dig in deep and learn what makes those industries unique.

To get started when learning about an industry, start with these five key areas.

Language: Every industry has unique jargon and terms. Knowing the language is essential to being able to communicate with your customers.

Trends: Knowing what trends are currently impacting your customer’s industry will help you understand what is on his or her mind. It will also help you understand how they make money and what you need to consider when setting your prices.

Key Players: Whether your customer is a major industry mover or a small company just starting out, understanding the major influencers in the industry can help you identify your customer’s needs and wants. It can also give you insight into what your customer aspires to be.

History: While you may not need to know all the details, understanding how your client’s industry has evolved and where it is in its lifecycle will help you understand some of the pressures your customer may be facing. The factors that influence an industry that is growing may be very different than those for an industry in decline.

Dynamics: Every industry has unique drivers, and the most successful companies have established strategies for responding to those drivers. Understanding both the micro and macro drivers for your customers business will help you respond to the unique challenges they face.

Investing time to learn about the industries your customers represent is well worth it. Not only are you sure to be speaking the same language your clients speak, but you’ll also be in a much better position to help them succeed, and if they succeed, the chances are you will too.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

 

Without a doubt 2017 was the year of video on social media. In fact, by the end of last year, video accounted for 74% of all online traffic. If you need more evidence just look at your own Facebook, Twitter, or Instagram feed. There’s a good chance that you’ll see at least one video close to the top.

There’s a good reason for the push toward video. Success on social media is all about engagement and study after study has shown that when you use video, you hold users’ attention longer, get more shares, and ultimately more sales. When the product is you, video is just as important. That’s where LinkedIn comes in.

LinkedIn may not come to mind when you think of social media, but if you want to take the next step in your career orto simply find a new job, it could be your strongest tool. Using LinkedIn has long been recognized as one of the best ways to get the word out about your professional capabilities. Until recently, however, you were limited to posting comments, joining groups, and engaging with potential employers the traditional way. Now, however, you can showcase your talents and capabilities using video.

While it was a bit late to the party, LinkedIn has been working hard to catch up with other social media platforms when it comes to video. Late last year LinkedIn reinvigorated its video capabilities, and it has been running at full throttle to introduce its members to the benefits of using video in their updates.

Recording a video is simple, download the mobile app and record directly from there or you can upload a video that you’ve already recorded. Of course, it’s best to have a plan for what you want to say before you start recording, but the process is simple. Once you’re satisfied with your video, just upload it to your profile. You’ll be able to monitor whose looking and what they’re saying. Best of all, you’ll be able to set yourself apart.

LinkedIn may be relatively new to the video game, but it’s coming on strong. For now, it’s a resource only available for individuals, but it should be open for companies soon. In the meantime, make the most of it in helping to get the word out about your skills and abilities, even if you aren’t looking for a job.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

 

It might surprise you to hear that Facebook ended 2017 with 2 billion monthly active users and is still growing. That’s a lot of people. So it’s no wonder that 93% of social media advertisers use Facebook advertising. That’s not even close to the next most popular platform for ads, Instagram (owned by Facebook) which weighs in at 24%.
 
If you are a social media marketer with an advertising budget, you are probably already on Facebook. But are you meeting your goals? If not, maybe you aren’t focusing on the right tool to get your Facebook content seen and, even better, converting.
 
When it comes to advertising on Facebook you have two choices—news feed ads or boosted Facebook posts. Understanding the difference between the two can be a little tricky, but it’s SO important to choose the right type of advertising!
 
Knowing which route is best for your business objectives means you’re using your money wisely, and your advertising is in front of the right people.
 
What’s the Difference?
Simply put, a boosted Facebook post is a type of ad that takes content that you have developed for your news feed and shares it with a larger audience. Status updates, photos and videos, and special offers are all popular types of content that people choose to boost. When you boost, you are paying to have the content you posted show up in people’s news feeds. You go through Facebook’s ad manager to do this and you have the option of selecting the audience you want to target.
 
Facebook ads work the same way except you have more options for narrowing down or expanding your audience. You also have the ability to include a call to action. Depending on your goals you can have users “Like” your page, visit your website, or take some other action. Since you can target users by very distinct characteristics such as age, gender, and hobbies, ads can be more effective than boosted posts for a planned campaign with well-defined goals.
 
A key difference between boosting a post and placing an ad is that with boosting, you can only focus on visits and engagements. If your objective is simply to build a greater awareness for your brand, then boosts may be just what you need. If, however, you hope to do more than that, your investment will be put to better use with ads.
 
For most social media managers, developing a plan that incorporates both boosting and ads is the way to go.  But if you are trying to accomplish something a bit more specific, like sell a certain product or push the audience toward engagement with your page, then your dollars will work harder with ads. The exact combination will depend on your objectives and your business but both have a part to play.
 
Much like traditional advertising, Facebook is a sandbox where – if you haven’t built up a loyal community yet – you’re going to need to pay to play. Thankfully, Facebook ads are affordable and their targeting system so refined that, if done properly, the financial investment is worth it.

If you want help navigating Facebook ads, or simply want to hand the process over to an expert, schedule a Discovery Session call with me at hollieclere.youcanbook.me.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.
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