• Are you telling your brand story in social media?

“The Social Network” Movie

Have you gotten the chance to see “The Social Network” movie? I must say that I really enjoyed it. It was a well put together film with a great story. There is controversay about the facts portrayed in the movie. Realistically, only the developers of Facebook will know the truth behind it.

I have been very excited to see this film and feel it was well worth the money and the time to dive into it. I personally feel Mark Zuckerberg is brilliant. As a person who learned code in college, I can’t begin to think about the skills that he & his team has. Well done.

Here is the link to the movie website: http://www.thesocialnetwork-movie.com/

What did you think about the movie?

Facebook on Southpark vs Social Media for Business

Being from Colorado – a hand full of us have found Southpark funny – but the language is a bit much. I will warn you – on this video – there is language I don’t condone. With that – I felt the need to share this video clip only as a comparison to how some of our clients are feeling about us through social media. You have been warned.

My challenge for you –

(1) Do you feel overwhelmed by social media?
(2) Are the reasons described in this video why you feel overwhelmed?
(3) How can these barriers be broken & how can your target client be found in a mess of confusion?

There are 5 questions I ask you . . .

(1) Are your customers searching for information about you – and cannot find you in these places?
(2) Are you present in these places but are having difficulty on how to realistically connect on a more personal level with you clients?
(3) Do you feel that presence on these sites wile loose or gain credibility?
(4) Do you feel you just have nothing to share & having a presence is more important than not sharing at all?
(5) Do you not have time to maintain or even communicate with those who would want to connect with you?

Think about the character in this video. The overwhelming obstacle he faces with others wanting to be a part of his connection & him not ever having dove into it. Do you feel that your customers could say the same about you?

For me – as an individual – I use Google too search for any information I could learn about a company or individual. I want to know – before I work with them – what their life is about. Even more important – if they have a similar interest. Do we have a common ground, common interest, or is this a person who hasn’t shared anything about them & just created a page with minimal content to sell their product?

Think about what this looks like for you. Are you Stan?

Be aware of who is presenting information about your company online

Buyer beware translates into owners beware in social media. Hiring someone to fill the shoes of your social media manager can make since in regard to time, but unless the individual is personally invested in your company goals, priorities and vision, you will need to invest in a lot of clean up later on.

Management consists of the following items:

• maintain branding
• management of profiles
• response and management of direct messages
• management and increase of followers
• management of product release campaigns
• active viewer response & interaction
• effectively enhancing SEO, SMO (keyword optimization)
• correctly creating profiles to maximize visibility on social media sites
• reporting traffic, communication and hits effectively

If you aren’t getting these things from your social media support team, then you aren’t correctly using your profiles or getting ROI on your time or investment.

These service can be outsourced or handled internally, but you need to have a clearly defined scope of work and milestone meetings to constantly revise or add to your marketing plan. Your social media solution should ebb & flow with times and market changes.

Contact us today to see how we can help you achieve these goals.

Car Magnet Advertisement or Facebook Page?

This is kind of a strange comparison, but depending on your business advertising initiatives, you may consider either option. Here is the disadvantages to Social Media sites including Facebook vs putting a magnet, window decal or painting your car with a mobile advertisement.

Ads on automobiles – things to consider:

(1) Effective visual appearance and targeted branding for your market area (where you drive – you will have visibility)

(2) Your presence is as effective as your driving – people will not only judge you by your car ad, but the quality of your driving

(3) Does your target customer have the ability to write down your phone number or website address while driving?

(4) If you have a fish on your bumper or any other bumper sticker – will this distract or attract your ideal customer?

(5) Are you targeting customers that don’t fit your model or services? Anyone & everyone can have the capacity to see your ad – but is your service offering tailored for any person or a specific market sector?


Ads through Social Media – such as Facebook:

(1) The page you develop is easily marketable and can reach to those within and outside of your market area

(2) You can tailor postings, visibility and networks to those you choose to market to

(3) You can invest in pay per click ads by specific topic or keyword searches

(4) The “Like” button is easy to select & your followers can have visibility to your promotions and contact information real time

(5) Your page can be “Suggested” to others without passing out your personal business card or flyer

Both initiatives may be appealing to your business, if you happen to select both, be sure to list your website for quick visibility to your social media sites.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor