• Are you telling your brand story in social media?



I am truly humbled by the experience that I had at Denver Startup Week 9/30/2015.  With the final number of registrations for our Panel was 963.  The room was full to the brim in attendance on top of a few hundred people that were turned away due to maximum capacity in the space.  WOWZA!
Here was the link for the event:
 Description:
“This panel will delve into the intricacies of utilizing social media to become a thought leader and influencer in your field and industry. This panel will highlight the expertise from a variety of social media experts and influencers who have used digital tools to position themselves as a thought leader. This session is applicable for anyone wanting to grow their personal digital persona, whether they are an employee, rainmaker, CEO, or intern in their current role.”
First and foremost, I need to thank Colorado Women In Social Media for submitting the event and for all of the time we spent on this little idea that turned out to be a great one!  In preparing for this event, we spent the last few months in dialogue, documenting and compiling ideas.  We sought out influencers that we follow online, received some fabulous feedback and quotes on their experience as an influencer and being approachable.  I will note here – if you admire the work that someone else has done, you follow them and try to engage; it is worth the time to invest in relationships of those you admire.  My biggest take away from this entire experience was the fact that we are all people doing what we love and so if you find us influential, we thank you.  
The location was top notch, tech savvy and the attendees were deeply engaged.  I’m not going to lie here, I has heartbroken about parking problems and having to turn folks away, but as the location stated, “Your topic must be that good!”  Which we all deeply appreciated.
There was very little stress mostly because of the quality of professionals that are in our group.  Each of us contributed so many of our specializes from tech to sound, to video topics that we are passionate about.  From the responses on social media, in person and later via email, it seems as though all attendees walked away with value; which was the ultimate goal!
Here were a few tweets and responses about the event:
People don’t do business with businesses, they do it with people they know, like and trust. #DENStartupWeek #CWSMInfluencer

@thesocialpro Best takeaway: pick 3 social platforms where your audience engages, do them well, do them consistently.

@thesocialpro I loved the point about finding your niche and focusing on it. That affirms a ton of what I’ve gleaned from savvy biz owners.
Kurt Wolff Retweeted “Use hashtags sparingly” – yes #CWSMInfluencer
Social Media Advisor @thesocialpro
“Build Twitter Lists to Follow & Engage your Followers & Niche, Use Hashtags Sparingly” w/ @COWomenSocMedia #DenStartupWeek  #CWSMInfluencer
Become more of an influencer, use more @Pinterest – yes, even the guys.  #DENStartupWeek #CWSMInfluencer
ProductiveMompreneur Retweeted Social Media Advisor
Wonderful Tips!
Social Media Advisor @thesocialpro
“In addition to engagement in Instagram, use emojis & call to action in your Bio” w/ @COWomenSocMedia  #DenStartupWeek  #CWSMInfluencer
Overflow crowd and fun panel. #CWSMInfluencer #DENStartupWeek
Love that @blab is getting shout outs during this panel event! #DENStartupWeek @COWomenSocMedia
Great info about being known, liked, and trusted in social media. @TinteroCreative #CWSMInfluencer #DENStartupWeek
#PowerPartner with people who specialize in things that you don’t. #DENStartupWeek #CWSMInfluencer
Buzz word at #DENStartupWeek as a whole “engagement” #CWSMInfluencer
Apply 80/20 to social. What matters most? How do you decide where your influence has impact? #CWSMinfluencer @COWomenSocMedia

If you are interested in learning more about the Colorado Women in Social Media Group, please visit:
We each have different specialties, niches and service offerings.  We love to engage, connect and get to know you, so if you are interested in connecting deeper, let’s definitely do that!
Thank you to every person who registered, to those who journeyed out to attend and those who were able to hear our panel.  Special thanks to my social media sisters for knowing how to #BeAwesome in all that we do!


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

http://thesocialmediaadvisor.com/


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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram and the tools to manage them. 
Click here for her Social Media Workshops, Classes and Seminars

 http://milehiradio.com/shows.cfm?id=85A12333-F65A-9F23-CF56DE3D70DC9F96

Greetings friends!


We are excited to announce that we have teamed up with Sabina Claus, LLC, a Business Coaching, Consulting and Accountability Partner Team to host:

The Denver Entrepreneurs Building A Successful Business Radio Show weekly on Wednesdays from 3-4pm MST.  Each week we will be inviting guests who have built successful businesses in Colorado, talk about the techniques and things they have learned along the way and also feature some tips and tactics in Social Media and Goal Setting you can use in your business!  

We learned the ropes of the Radio Show today and our featured highlight can be heard on 8/27 9am show at: http://milehiradio.com/shows.cfm?id=F745FB99-D388-CEE0-A100730CCECC66CA

If you have a successful business and are interested in getting featured, let us know.  We have some great opportunities to feature you as our guest and for marketing that exposure as well!

There are also advertizing opportunities for 30 second spots available as well.  These spots will be highlighted commercials throughout our show and other shows on the MileHiRadio network each week.  A 6 month commercial spot is as little as $100/month and your exposure to listeners is over 280K and growing on a monthly basis.  Additionally, as each commercial is featured on the radio shows, each of them are mp3 downloadable for use of promoting on websites, social media and other online means.  

*** These are both fabulous opportunities for exposure.

To learn more about your hosts, visit:

http://milehiradio.com/shows.cfm?id=85A12333-F65A-9F23-CF56DE3D70DC9F96  

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

http://www.thesocialmediaadvisor.com/


Attending Networking events may be a key comment in your marketing.  If it isn’t, you might want to consider how networking could benefit your referrals and recommendations.  It is a proven fact that people do more business with people they like, know and trust. So, what are some things you can do to build that in your first encounter?
(1) Ask The Right Questions
Instinctively we ask people we meet, “What do you do?”  They in turn have a canned, preprepared answer or sales pitch on a 5-10 second highlight of their best services.  What if you asked the question differently?
– “What is your gets you up every day?”
– “How is your most ideal client?”
– “If I were to introduce you to your most valuable Power Partners, who would they be?”
– “With knowing what you do, who would be someone I could introduce you to?
– “What is your favorite book and how has it helped your business?
– “Where do you find you get the most business?”
– “In given a specific ideal client, what can I tell them in Why you would be the best fit?
—-> You get the idea
(2) Write Down Key Take Aways 
Document some memorable notes on their business card or in a notebook.
*** Be sure to collect 3 business cards (you’ll see why in a moment). 
How in the world will you be able to remember every single person, their ideal client and niche without writing it down?  This is great for your memory as well as enhancing that encounter further, reminding your contact what you remembered and how best you can refer them. If I took the time to visit with you on a deeper level, I would want you to remember key points of our conversation.
(3) Earnestly think of the 3 people in your network this person might find value in meeting 
A key networker in my cycle shared with me, that if I collect 3 business cards from the person I am meeting with, I am more likely to earnestly make efforts to refer them to 3 other people. If this is your business, and you are gaining credibility, making a personal introduction hand in hand with a business card with show far more value to your meeting than just a meeting with no additional follow-up.
Networking and relationship management will either build or halt your efforts.  It takes a village to build a business and it also takes consistent visibility, follow-up and relationships to take you to a higher level of business. 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 

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http://www.thesocialmediaadvisor.com/Speaking_Events.html
If you are like me, you might attend multiple networking events each week. Not only is this a great opportunity to meet new people, but also collect contact information for connecting deeper. There are a few tactics I have in place when I connect with someone new that may benefit you if you are trying to optimize your networking experience.
(1) Remember a Few Key Take Aways From Your Visit 
Write down a few things you remember about this person that will spark a memory later when you send them an email thanking you for connecting and encourage a follow-up meeting.This is so very important and what a lot of people forget – EMAIL them a memory from your encounter.  It will not only show that your encounter was memorable, buut that you value their connection.
(2) Connect with them on LinkedIn
Connecting on LinkedIn takes the face to face meeting to a higher level showing your contact your interest on connecting further. Adding them to your “Professional Network on LinkedIn” provides them with a deeper visibility to you and vice verse.
(3) Visit Their Website and Connect With Your New Connect in Social Media Platforms 
If you take the extra step of visiting their website, you will probably learn a bit more about the service they offer, learn about potential networking opportunities, but also see if they have a presence in other social media platforms.  Fanning and Connecting to the other social platforms takes your engagement to a higher level of getting to know them and learning more about what they have to offer.
Networking is an opportunity to build relationship marketing on a deeper level.  You have already met the person, seen their face, heard their heart for their business and now you are taking that next step to get to know them better.  These 3 components may really enhance your next networking encounter.  Don’t just take a business card and walk away, take the time to dive deeper and it will open doors you may have never imagined.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 

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