• Are you telling your brand story in social media?

Without a doubt 2017 was the year of video on social media. In fact, by the end of last year, video accounted for 74% of all online traffic. If you need more evidence just look at your own Facebook, Twitter, or Instagram feed. There’s a good chance that you’ll see at least one video close to the top.

There’s a good reason for the push toward video. Success on social media is all about engagement and study after study has shown that when you use video, you hold users’ attention longer, get more shares, and ultimately more sales. When the product is you, video is just as important. That’s where LinkedIn comes in.

LinkedIn may not come to mind when you think of social media, but if you want to take the next step in your career orto simply find a new job, it could be your strongest tool. Using LinkedIn has long been recognized as one of the best ways to get the word out about your professional capabilities. Until recently, however, you were limited to posting comments, joining groups, and engaging with potential employers the traditional way. Now, however, you can showcase your talents and capabilities using video.

While it was a bit late to the party, LinkedIn has been working hard to catch up with other social media platforms when it comes to video. Late last year LinkedIn reinvigorated its video capabilities, and it has been running at full throttle to introduce its members to the benefits of using video in their updates.

Recording a video is simple, download the mobile app and record directly from there or you can upload a video that you’ve already recorded. Of course, it’s best to have a plan for what you want to say before you start recording, but the process is simple. Once you’re satisfied with your video, just upload it to your profile. You’ll be able to monitor whose looking and what they’re saying. Best of all, you’ll be able to set yourself apart.

LinkedIn may be relatively new to the video game, but it’s coming on strong. For now, it’s a resource only available for individuals, but it should be open for companies soon. In the meantime, make the most of it in helping to get the word out about your skills and abilities, even if you aren’t looking for a job.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

No matter what your business is, the people you connect with are the key to your success. Those connections are the key to sales, operations, and how you get your work done. No doubt you have lots of ways to keep in touch—phone, in person, social media, email. But what about making new connections?

Those methods are all effective when it comes to your existing contacts. But what about finding new prospects?  You probably already network, ask for referrals, and maybe even advertise. But are you using LinkedIn to find prospects?

LinkedIn is well known as a great place to find a job, connect with colleagues, and keep up with what’s going on in your industry. What you might not know, however, is that one of LinkedIn’s newest tools, the Sales Navigator, is a powerful platform that can help you uncover potential sales prospects.

Why Should You Be Using LinkedIn?

The true value of LinkedIn is that it gives you access to millions of professional people just like you. That’s a pretty good size social network. Maybe even too big since it can be hard to know where to start. That’s where Navigator comes in. Using Navigator you can narrow down your potential contacts to those with whom you have something in common or mutual business interests. Whether that is decision makers, influencers, potential partners, or buyers, you’ll be able to reach out and make contact. Once you’ve found your target,it will be up to you to make the sale.

Using LinkedIn For Research

As valuable as LinkedIn is for connecting with others, it isarguably even more helpful when it comes to research. Using Navigator, you and your sales team can learn more about those you come in contact with – what are they talking about, what are they sharing, who do they follow. By taking advantage of this powerful capability, you can ensure that your connections are more meaningful and substantive.

One thing that you need to know is that LinkedIn Sales Navigator is a premium service and is not free. Exactly how much it costs depends on the type of membership, but you can expect somewhere between $75-$100. Is it worth it? Only you can make that decision. Your best bet is to take advantage of a free trial or sign-up for a short period and put it through its paces. If you take advantage of all the tool has to offer, chances are you’ll be hooked. Before you know it, your sales calls will be more focused, your network larger, and your relationships deeper. With all that, increased sales will be the icing on the cake.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

If you use social media for your business, then you know that content is king. You also know that in order to keep your followers engaged you’ve got to post on a consistent basis. Long stretches between posts can cause your community to lose interest. Posting too often can lead to your content becoming part of the background noise. The key is to strike the right balance between posting too little and posting too much.
 
With all our competing priorities and how quickly time passes, keeping up with a regular posting schedule can be a difficult challenge. Even when we start out strong it’s easy to get sidetracked. Luckily, there is a simple, time-tested tool that can help you stick with your plan – an editorial calendar. Use our five helpful tips for creating an effective calendar and you’ll be well on your way to successfully implementing your social media strategy.
 
Tips for Creating a Social Media Editorial Calendar
 
Decide the channels to post on and frequency. Take stock of the social media channels you use and determine how frequently you need to be posting. Determining the right balance can be tricky and you should be prepared to make adjustments as necessary.
 
Set aside time for planning. Allocate a block of time to create your master calendar. Once you have created your calendar, schedule time each week to review your calendar, make adjustments, and monitor your success.
 
Determine the type of content you’ll post and the quantity. Your content likely falls into types. For example, some posts are promotional, some are informational, others are purely for engagement. Decide how much of each type is appropriate for each of your channels.
 
Keep just one calendar. Keeping multiple calendars might sound like a great idea, but it actually makes it harder to keep organized. Save yourself some time and consolidate your editorial into one comprehensive tool that can be shared by the members of your team.
 
If you don’t have monthly themes, consider setting them. Having a framework for your social media can help you narrow down your posts and refine your plan. One strategy we recommend is using monthly themes to help you target your content. Your themes can be designed around whatever makes sense your for your business. For some people, topical subjects such as “how-to,” testimonials, or informational may work. For others, themes such as showing gratitude, paying it forward, or customer appreciate make more sense.

 
Exactly what your editorial calendar will look like is up to you. Creating a calendar that works with your current processes and makes your job easier will help you stay on track.
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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