• Are you telling your brand story in social media?

If you use social media, then you know that the first commandment is “Thou Shalt Keep Your Content Up-To-Date.” Your followers will stop checking in if they see the same thing over and over again. Though you’re working hard to keep your feeds fresh and appealing, you might be overlooking these important elements of your social media channels: your bios and profiles.

If you have a social media strategy (of course you do!) is optimizing and updating your social media bios and profiles on the list? If not, add them to the top of the list. This to-do is easy to forget, and it’s even easier to underestimate how important it is.

What Your Followers See

What do your followers see when they look at your profile photo? Do they see what you look like right now? If not then it’s a good bet that some of your information may be out of date. Your picture should present a fresh look at your smiling face, and your profile information should be current. Even though you may think the photo looks fine if your hairstyle and fashion sense are dated then your community may interpret that as a lack of interest.

Remember, your profile photo usually has a prominent position so you can use it strategically as well. It doesn’t always have to be a picture of you or your logo. It can be a new product, a special announcement, or something else you are calling attention to. Links must work, and the description of your business should accurately represent what you are doing right now.

What the Search Engines See

You may not have given it much thought, but your social media profile is important to your SEO. Your profile should include the keywords and terms that are crucial to people finding you. What you say should be consistent across platforms, be carefully crafted, and be engaging. Long-tail keywords are particularly important so that your customers can find you.

Each social media platform is viewed a little differently so it can pay to do a little homework on what works best for each. Algorithms have become particularly important in recent years so if you haven’t updated your business description in some time you may not be making the most of it in SEO terms.

Freshen Up!

It’s true that you don’t need to update your profile as frequently as you do your content but your profile should not be neglected. Twice a year may be often enough to freshen things up. The specific schedule will depend on what is happening in your business and your industry. In any case, now is a great time to take a fresh look at both your bios and your profiles.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

When we first talked about building your #AwesomeBio, we mentioned that it was necessary to include a Call To Action. If you have an offer for your potential clients and customers, you have a call to action ready to go.


Bios are the profile sections on main social media pages. You recognize them as the About Us areas. Each social media platform functions as a powerful internal search engine. Therefore, fully fleshed out bios that are loaded with the right keywords are how people will find you. We talked at length about marketing on different social media platforms to gain a return on investment here. This offer that you provide is something called a lead magnet. It’s a way to turn social media browsers into potentially loyal customers.


When you promote your offer, stay away from clickbait titles. A person wants to know exactly what they’ll receive for clicking your action link. Don’t make them doubt your credibility as an honest business. Put only one offer in your bio. It’s a great idea to build a social media campaign for particular offers. Keeping the same one may grow stale, and your current customers want in on the action, too. A long term customer or client is worth its weight in gold. As a matter of fact, 80% of your company’s future revenue will likely come from 20% of your existing customers. Lee Resources Inc., a trusted consulting firm, conducted research about customer retention. They found that attracting new customers will cost your company five times more than keeping existing ones. 

Your offer should involve scarcity. Scarcity is a time limited option that triggers the urge to buy or take on the offer. Without this, it’s too easy for a potential client to wander away from your site. Even with the best intentions, there is no guarantee that they will remember to return and take you up on your offer.


When setting up your promotional offer, keep these three things in mind:
  1. Use short links for character-limiting platforms.
  2. Keep the promotion valid and up-to-date.
  3. Make the offer limited time to induce the urge to buy.
  4. Make sure the link goes directly to the sale, signup, etc. that you’re promoting. Otherwise, it feels like a scam.
  5. Create unique offers, bonuses, etc. unique to the platform you’re using. Consider it insider perks that make people more likely to follow you on their preferred platform. Experiment to find out which perks work best on which platforms. You may be surprised!
  6. Track your results so you can gain a deeper understanding of your customer base.

Your bio (with the offer you provide within it) becomes a first impression technique for anyone who doesn’t know or understand what you do. Take the time to develop one that’s right for you, while keeping it specific to your social media platform, and you’ll gain a loyal following of enthusiastic customers and clients.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Consistency is a foundational element to for like, know, and trust concept. It’s a core fundamental for your brand, and if it’s not, it should be. One way to ensure consistency is to complete your bios on every platform you use. They should tell your viewer who are you are, why they should care about you, and what you want them to do next.


In addition, you’ll want to include a professional photo since an image will stick in the mind longer than written text. You’ll want your bio to be personal, compelling, and shareable. Ensure it contains ALL of your links (if possible). Most of all, include a powerful call to action.


You need to develop four levels of your bio so that you can keep things consistent across all platforms. They are a full bio, a short bio, a mini bio, and a tagline or byline-type bio. Check out this article we wrote if you want to know more about developing your perfect bio.  


Full Bio (500 words or less): Website and Blog
A full bio should contain most of your information. It should be compelling and list all of your relevant accomplishments.


Short Bio (Two paragraphs, max): Professional Publications, Shop Stores, Bio Sections on Professional Sites (Who We Are, About Us, etc.), and Extended Bio Sections for Social Media Platforms like Facebook, Pinterest, LinkedIn, and Instagram


A short bio should contain who you are, why your readers should care, and how you’ll help them in their lives. Tailor your accomplishments to whichever platform you use.


Mini-Bio (Two sentences, max): Business Cards, Bottom of Articles, and Short Bio Sections on Social Media


A mini-bio is one that covers most bio needs. You can extend a tagline bio into the two sentence one with ease.


Tagline Bio (One sentence): Extremely Short Bio Sections like Twitter, Bottom of Articles, and Print Publications like Brochures.


Here is a formula we like to use in developing a tagline (or byline) bio: “I do ____ for ____, so that they can _____.” A tagline/byline is the perfect intro to most of your other bios. It’s the special interest attention-grabber that makes the world curious about who YOU are.


Here are some quick tips:


  • Don’t use filler words to make you sound more impressive. You don’t have the space to waste.
  • Make sure you add some color and spice to your bio (your personality)
  • Include hyperlinks whenever possible to your store, site, newsletter (with your lead/bonus) and social media hubs. Make it easy for people to find you on their preferred medium and you’ll have grateful customers and clients.
  • Adapt your bio as your business adapts. It’s not set in stone!

Your bio is what makes potential customers and clients interested in your work. Emotions are the primary reason people make purchases.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Your bio is one of the first things people see when they find you. Whether it’s on social media, your company website, your LinkedIn profile, or more, what your bio says about you can make the difference between a potential client or customer and an immediate bypass or click away from your content. Consider your bio to be your digital business card. There are over 2.2 billion active social media users. Making your bio stand out is imperative.

One of the ways to make you stand out from the crowd is to make your bio fun. Smiles are universal. People will always remember the way you made them feel over anything else. Humor isn’t the only way to make a connection, but it is an effective one. It helps use bond with one another, to attract others. It makes us feel better and it has a massive amount of entertainment value.

Your bio needs three distinct sections:

  • Your aspirations and goals as a human being are just as important as the values your company represents. It’s the humanity aspect that intrigues your potential clients and customers.
  • Credentials, education, and experience are key to building like and trust.
  • Your unique quirks and the softer side of your personality are so very important. They are the human aspect you need for personal connection.  

These three things are necessary to building the entire package. Customize your aspirations by lining them up with the audience you’re targeting. Don’t lie or fake it, but bring those things you both agree with to the front and center of your conversation.

Choose education and work experience that is only relevant to your audience. Remember that your bio is the highlight reel of who you are. Be selective in your humor here since this is key to social proof.

Humor is more than just laughing out loud. It can be observational, dark, sarcasm, satire, wordplay, witticism, and more. You can use a humble brag, a seemingly self-deprecating comment that draws attention to something you’re proud of. You can be whimsical about activities and interests. What’s funny to one person could be offensive to another, keep it tactful and professional and on brand. If you’re in doubt about whether your bio will be considered offensive, get an opinion from trusted friends and work associates.

If it fits with your branding, don’t be afraid to use emojis, gifs or other popular tools to spruce up your bios. Just don’t replace those great keywords that help people find you!

Keep in mind the following: Your tone should be the same across your platforms. Don’t give mixed signals, or you’ll leave your viewers wondering which “person” is the real you. Make sure you supply the important information as well: name, contact information, hours of operation if you have business hours, and best way to reach you.
Your bio is worth more than a generic description. Use it to build personal connections between you and your audience, and you won’t regret it.
How will you inject your personality into your bio and make it that much more awesome? Don’t wait. Get started today. The Social Media Advisor helps businesses create robust bios every day! Feel out of your league and want some support? Contact us or a discovery session.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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